Who We Are

Let’s Build Something Amazing

CEW is a world leader in providing quality wheeled products. Based in Baldwyn, MS, USA, we utilize a perfect combination of engineering knowledge, inimitable manufacturing experience, high grade materials, and outstanding production equipment to provide innovative, non-pneumatic wheeled products to our customers.

We design and manufacture an array of products that can meet the needs of various customers:

  • Injection Molding
  • Polyurethane Molding



309 Robert M. Coggins Jr. Dr.,
Baldwyn, MS 38824

Reynosa, Mexico

Privada Martel #11, Parque Ind
Reynosa, Reynosa, Tamp. Mexico CP 88780

Company Tour


Our job is to make their job easier

We create value for our team members, customers, and the communities we live in by focusing our daily activities on “making their job easier.” We feel by being outwardly focused in adding value to everyone we interact with we will in return generate the value needed for both prosperous employees and the company overall. This contagious servant mentality combined with our quality oriented, continuous improvement approach to our product development and manufacturing processes allows us to be the best we can be. Let’s Build Something Amazing!

Core Values


  1. Safety is our highest priority. Safety is every team members’ responsibility and we are always committed to provide a safe workspace for all employees and guests.


  1. We are committed to protecting the environment, and the health of our team members, customers, vendors and the communities where we work and live.

Lean Manufacturing

  1. We measure every aspect of our business through the lean principles and we strive to perform better tomorrow than today.


  1. We conduct our business with the highest level of professionalism and integrity.

Customer Satisfaction

  1. We are committed to exceed our customers’ expectations with superior quality, value, service and innovative solutions.


  1. Our team members are our most valuable asset. We invest and engage our team members through training, problem solving activities and recognition programs.


  1. We have a sense of urgency to provide new and existing customers with innovative solutions to their product needs through Manufacturing Excellence and engineering design to support our growth imperative.


  1. We strive to have zero defects in every facet of our business and in every product.


  1. We accept our responsibility for the future with strong leadership, sound business practices and listening to our customers while operating in an open, proactive and respectful culture.

Company News

Custom Engineered Wheels (CEW) expresses heartfelt gratitude for the warm reception and enthusiastic participation during our debut at Expo Nacional Ferretera in México from September 7 to 9. We were thrilled to announce our first-ever exhibition in México, inviting you to explore our solutions at our booth with the promise of building something amazing together.
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CEW in honor and support of October being Breast Cancer Awareness Month will give away 3 sets of our pink X-Core wheelchair wheels!  We want to show our support and share these high performance wheels with our online and social community.  Please send us a note and include your story and which size you would
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Custom Engineered Wheels' Reynosa facility recently installed a Keyence CMM machine for easy 3D and GC&T measurements. Keyence provided training to the factory's quality and engineering teams. We are adding more capabilities to the facility to support our customer's needs for custom injection molded parts.


Starting from humble beginnings as a merger between Hamlin and Sun Metal, CEW has grown to become an international leader in custom plastic manufacturing.

Let’s get your project
started today

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