Global Supply Chain Reshoring Efforts

A well known cooler manufacturer approached CEW about manufacturing Polyurethane Wheel Assemblies for their product in North America as they work to re-shore production.

In this specific application, they originally asked that we just duplicate an Asian supplied product, with the goal of beating Asian pricing. We were able to do so and provide them significant cost savings, while still shortening supply chains by over 9,000 miles. While the process started we suggested and the customer took advantage of the time to “tweak” the cosmetics of the product at no extra cost. The financial and environmental impact for the customer by partnering locally with CEW was significant. Not only are we helping the customer meet cost reduction targets, we are greatly improving their ESG impact for the planet with cleaner manufacturing processes and greatly reduced freight.


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