Baldwyn, MS June 11, 2025 – Custom Engineered Wheels (CEW, Inc.), a leading injection molding company with nearly 50 years of experience in the Lawn and Garden and Outdoor Power Equipment industry, today announced the launch of its innovative new product, the DFlexᵀᴹ Zero Turn (ZTR). This groundbreaking innovation utilizes an annular concave design, resulting in a smoother ride with reduced vibration and noise, all in a solid, eco-friendly, durable… flat free wheel.
Whether you’re dealing with harsh environments, debris-laden terrain, or demanding workloads, CEW’s DFlexᵀᴹ ZTR wheels offer a superior alternative to traditional zero turn caster. Allowing you to focus on getting the job done without worrying about frequent maintenance or an out-of-control ride.
Key features and benefits include:
- Improved Traction: allows for better control, enhancing safety and efficiency in day-to-day operations on a wide range of surfaces, including construction sites, snow, mud, and debris-laden areas.
- Exceptional Ergonomics: improves ride quality but also reduces the noise generated by the equipment, contributing to a more comfortable and safer environment for operators and less wear and tear on the vehicle or equipment (extended life).
- Low Maintenance: utilizes proprietary durable materials and a flat-free design that eliminates the need for constant monitoring, air refills, or frequent tire replacements…. resulting in no costly downtime for repairs or replacements.
- Eco-Friendly Sustainability: made from recycled and other sustainable materials, these wheels not only perform well but also contribute to environmental preservation.
- MADE IN THE USA!
“DFlexᵀᴹ is a one-of-a-kind game changer that both our OEM’s and Landscaping Professionals have been seeking out to solve a multitude of issues they face daily with just one solution… and with this new launch they now have it” said Gene Rudolph, President and CEO of CEW, Inc. Gene continues, “the excitement surrounding the product introduction and its positive impact to the industry has already created a buzz with our many valued OEM partners as well as end users. We anticipate our revolutionary innovation to be a huge success in both the Lawn & Garden and Outdoor Power Equipment market spaces, with even more to come!!!”
Information about DFlexᵀᴹ and other CEW products and services can be found on our website https://www.cewheelsinc.com or by calling 1-800-479-4335.
About Custom Engineered Wheels CEW, Inc.:
Starting from humble beginnings as a merger between Hamelin and Sun Metal, CEW has grown to become an international leader in custom injection molding as we enter our 50th year in business. We set the standard… and are recognized as the predominate leader in the design and manufacture of thermo-plastic & composite wheels and mobility enhancers. Our mission is simple… “To create the most unique and compelling mobility solutions through innovation and technology… all built on a customer first attitude”.
Jeremy Howard
Senior Vice President
Custom Engineered Wheels