Custom Engineered Wheels' employees and culture is committed to understanding and meeting the quality needs and expectation of customers and their markets. Our Quality System is certified to the ISO-9001-2008
All CEW personnel are responsible for performance to this certified quality standard. CEW's dedication to Quality Improvement is expressed through our continuous training of all employees. Each employee is responsible for the quality of the product and services that they provide both internal and external to the company. Training and accountability is a significant part of the quality program.
To be the leading producer of value added non-pneumatic wheel products world-wide through superior quality, outstanding customer service, innovative products and world class manufacturing.
We will strive to ensure that Custom Engineered Wheels is recognized for its "TEAM" oriented culture focused on:
- Maintaining a close working relationship with our customers
- Exceeding customers' expectations
- A passion for producing quality products the first time, on time, all the time
- Training and involvement of every team member in the continuous improvement process
- Innovation to provide value added solutions for our customers
- Providing a safe, creative, challenging and rewarding work environment
- Sustainability through innovation and growth
Safety - Safety is our highest priority. Safety is every team members' responsibility and we are committed to provide a safe workplace.
Environment - We are committed to protecting the environment, and the health of our team members, customers, vendors and the communities where we work and live.
Quality - We strive to have zero defects in every facet of our business and in every product.
Ethics - We conduct our business with the highest level of professionalism and integrity.
Continuous Improvement -We measure every aspect of our business through the continuous improvement process and we will perform better tomorrow than today.
Innovation - We have a “sense of urgency" in the design and development of new products that will support our growth strategy.
Teamwork - We recognize that our team members are our most valuable asset and are critical to CEW’s sustainability. We invest in our team members through training and recognition programs.
Customer Satisfaction - We are committed to exceed our customers’ expectations with superior quality, value, service and innovative solutions.
CEW Sustainability - We accept our responsibility for the future with strong leadership, sound business practices and “listening to our customers” while operating in an open, proactive and respectful culture.